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How To Do Strategic Segmentation – Step 2: Understand Customer Motivations
This is the second in a three-part series explaining how to perform a strategic segmentation of your market/audience. If you haven’t yet you should read the introduction to strategic segmentation and...
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Church Social Media Strategy – Researching Your Audience
When churches begin thinking about how they can use social media and the internet to do ministry online, it can be hard to know where to turn for valuable advice. There are plenty of resources that...
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How To Do Strategic Segmentation – Step 3: Identify Unmet Needs
This is the third in a three-part series explaining how to perform a strategic segmentation of your market/audience. If you haven’t yet you should read the introduction to strategic segmentation, the...
View ArticleInnovation Quote #004
“The advantages of having decisions made by groups are often lost because of powerful psychological pressures that arise when the members work closely together, share the same set of values and, above...
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Social Media Demographics – Top Social Networking Sites
Effective social media strategy starts with knowing your audience. Every social media site attracts different users for different reasons. Whether your a business, a church, or a ministry, your ability...
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22 Ways to Use Twitter Fast Follow
Twitter’s introduction of the Fast Follow feature is a brilliant strategy for expanding the reach of Twitter to non-users. Fast Follow is a great tool for churches, ministries and businesses to add to...
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Stop Shoving Social Media Down My Throat
This is funny because it’s true: Many ministries face significant obstacles to adopting new technologies. In their enthusiasm for all things Internet, many people lose sight of the fact that along with...
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Business as Mission Strategy – Allocating Resources
The following is another excerpt from the BAM Survey 2007 Report. The BAM Survey 2007 Report is an in-depth assessment of the state of the Business as Mission movement based on survey responses from...
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“Minister Online through Social Networking & Online Community”– Speaking at...
I am excited to be speaking once again at the Christian Leadership Alliance National Conference. The 2010 Conference was a huge success and I was fortunate to be part of it. I’m looking forward to the...
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New Microfinance Regulation Introduced in India
Micro-finance has proven to be an effective strategy for addressing poverty in developing nations. Early success achieving the dual goals of profit and social impact has attracted additional attention...
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